was created in 1986. Today, its name is present on radio shows, CDs,
Internet, social projects and on its feminine version, TPM magazine.
The brand is also responsible for the fashion and style magazine Daslu,
besides the Audi llifestyle publication, in partnership
with others magazines - it is constantly proliferating its values
and attitudes. Trip is not just
a magazine. Trip is a genuine Brazilian
project, and as such, it is not easy to understand, much less explain.
It was developed differently from any other magazine, but it carries
in it, the DNA and influence of all others. It is a ongoing metamorphosis
- however, it holds a solid opinion on everything. It takes life seriously,
without taking itself so seriously. It is effortlessly sensual, with
its own rythm. It's alluring; it is even a pretentious tad . It is
not ready, nor will it ever be...Brazil is a Trip.
BRAZILIAN BEING, GLOBAL
Brazil was not created to be a
country of the first, nor the third world. Brazil was not made
to be a country, but more a race, a way of being. It's not easy
to describe the Brazilian being, because he is not ready. He is
very young - 500 years old - and is comprised of all the races
on the planet, a mix that takes time to shimmer in order to come
However, some especific attitudes
can be identified in the Brazilian being. And it is these attitudes
that nominate him as a reference to what the global being is.
Being global is not traveling the world, nor speaking three languages,
and much less having three offices in international capitals.
global is knowing how to live in real-time, accepting and adjusting
to a new reality each minute, changing it and onesself. Brazilians
are master of this: with no roots, no tradition, no wars, but
with plenty of inflation, affection, and lots of sun. Brazilians
have always lived for today. The future belongs to God. Hanging
on to the past or clutching for the future is the perfect dosage
for suffering and loss because nothing will be as it was before.
The indiffrence, flipancy and rapidness with which brazilians
adapt and change reality is already considered a plus in the criteria
of international headhunters, as this attitude guarantees velocity
in the innovation of science, technology, processes and markets.
While other beings analize, consider, weigh up an conclude, the
Brazilian being, without complaining or further consideration,
will go directly to the novelty and courageously evaluate what
will be left by the wayside and what will be gained as if there
were nothing to lose because he never really had anything, never
Being global is also knowing how
to live with and appreciate others for their differences and not
for their equalities. It is the celebrated diversity. And the
Brazilian being, due to a total lack of identity and self-esteem,
has always been the other that, far from being different, simply
did not exist, because he wasn't ready. The Brazilian being is
still the non-being, the being to be. The Brazilian being doesn't
exist like the American being, the English being, the Argentine
being, The French being, the Japanese being, the Russian being.
And it is the fact that he is not ready and does not exist that
gives the Brazilian being the comtemporaneity to be global, this
permanent coming into being. Nothing is ready, nor will it ever
be. Life is process and rhythm, it is to live, it is to change.
It is being the other of the others, and it is this that humanity
is finally beginning to understand when matter, places, distances,
borders, and languages become aspects in the great process and
therfore have as much importance as an aspect and not purely as
Being global is also knowing how
to imagine. After the collapse of the international world of borders&backstage,
of the cold war&manipulations, it is necessary to imagine
a new world. And for the Brazilian being, in the lack of a past
and a future, all that is left is the imagination, such as this
which we keep that being Brazilian is a reference to what the
global being is. Why not?
MORNING USA, BUENAS NOCHES CUBA
IS NOT DEAD
by Arthur Veríssimo
by Paulo Lima, Rafic Farah e Matinas Suzuki Jr.
||BLACK PAGES: DAVID
AND VIK MUNIZ'S BRAZIL
by Paulo Lima, editor
Life is sweet to Vik Muniz
"Isn't there Mambo? Isn't there Calypso? Well, now there's Mangue!"
Mara Gabrilli, the first tetraplegic to pose in the nude in
Janis Joplin's visit to Brazil in the 70s.
Interview with Kelly Slater.
Romário, the soccer player, explains how to succeed in the
Romário Way of Life.
Those who think don't get married, those who get married don't think
(TRIP # 68)
Rock, surf, jazz, skate, snowboard. The tobacco industry will use
anything to persuade you to kill yourself.
Arthur Veríssimo goes deep into India, right into the marrow of the
globe's major religious crowd, meeting 800 thousand 800 Saddhus.
KING IS NAKED
Intimate pictures of the greatest soccer player of all time, pictures
of him as a boy.
(TRIP # 57)