Trip by Espasso
Trip by Espasso is not just a magazine. It is a celebration of converging worldviews. Both Espasso and Trip have outgrown their Brazilian roots, but their foundation has always been their homeland, as an important part of a much bigger organism, that is not restrained by borders or frontiers. And because of that, Trip and Espasso have generated an automatic and spontaneous connection.
Nine years ago Espasso opened in New York with the goal of introducing a Brazil that wasn’t yet being noticed by the American media or society. Through pieces of furniture and art made with absolute originality, reflecting how multifaceted and diverse Brazil is, Espasso started to capture the attention and interest of an open-minded crowd. And that crowd began to multiply and elevate such exposure to unimaginable heights, creating a more accurate and contemporary image of the intellectual and artistic side of Brazil.
Trip magazine has followed the same path since 1986. It’s been 25 years of hard work, trying to break barriers and limits, overcoming preconceived ideas and trying to understand the reality of Brazil, which only becomes more and more complex and fascinating with time. Since the beginning, more than being a Brazilian magazine, Trip has always chased the idea of becoming an entity capable of participating and contributing to the world, extrapolating the notions of borders and frontiers, without leaving behind its origins and deep Brazilian roots.
Thus, the connection between Espasso and Trip happened in a natural way, a few years ago. Since then Espasso has become some sort of an embassy for Trip on American soil. While at the same time, Espasso has earned a strong ally in Brazil, with a team of 250 collaborators, exercising a permanent exchange of ideas, thoughts, and views between the two groups.
The collaboration that has generated this magazine celebrates the fact that the world has become a small place and that ideas that make sense in Rio also make sense and reverberate in New York, Alabama, Istanbul or Cochabamba. This is the first step for an English version of a magazine that has achieved much more than awards - it has achieved the capacity of fomenting debates, and bringing up emotions and reflections about our times.
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5 thousand copies
Released in 2011